Find out how this Gen Y guy accomplished what few ever can - rising through the ranks to become CEO, before his 30th birthday. Fresh out of college, Daniel Newman faced the same challenges of every Millennial as he launched his career -yet, somehow, he managed to defy economic conditions and personal challenges, gaining a unique perspective on his march to the corner office. His ascent to the top spot at a 67-year-old Chicago company involved a fast-track MBA, a professorship - and more than one career "gotcha" along the way. The stories and insights here are a lesson for current and future...

Everyone wants loyal, raving customers. But how to you build loyalty-and create brand influence - when traditional advertising and marketing strategies don't work? How can you create real engagement - where your URL matches up with IRL (that's "in real life")? Here's the book that shows you how to build and influence a new kind of conversation - taking your message beyond the likes, tweets and pokes, with a strategic guidebook to branding in the digital age. Learn how to match your message to your market, create new types of engagement, and inspire every division within your organization....