Numerous linguists of various orientations, translators and literary scholars share an interest in text. As students of language with very diverse interests and aims, they ask themselves, if only subconsciously, the following questions: What kind(s) of texts do we study? Why do we study them? What are we looking for? What do and don't we find? What do we do with whatever we do find? What does it tell us about language, its speakers or the human mind? Generally, what is (a) text for me as a linguist and/or translator? In the present volume, the questions are brought onto the level of the...

The book outlines a new approach to the study of motivation in language, which is firmly rooted in the paradigm of cognitive linguistics, but it is developed in critical (and constructive) dialogue with classical theories in semiotics: Ferdinand de Saussure's structural linguistics and Charles S. Peirce's model of the sign. The author's proposal hinges upon the Peircean distinction between iconic, indexical, and symbolic signs, but the classical typology is reinterpreted within the framework of cognitive linguistics. The approach does not seek to -categorize- different linguistic...