Subcultures have evolved. The internet has completely changed not only how we live our lives, but how we form and maintain our fundamental identities. The traditional wall between life and work is eroding as quickly as you can say "Facebook." Now what? There's no question that the internet has transformed both our society and our day-to-day lives, but how? And what do hipsters have to do with it anyways? "The Hipster Effect" tackles the phenomenon of the modern hipster by looking beyond PBR and thick-rimmed glasses and to the cultural and social conditions that resulted in this new breed of...