It's no surprise that executives are nervous about their organizations' ability to convert great ideas into profitable products and services. With such a high rate of failure among simple projects, the probability for the success of innovation projects seems nearly impossible when using outdated methodologies. Fortunately, there's a better way. In a book that challenges existing paradigms of project management, John Maculley outlines a 21st century model for managing innovation. In Blue Sky Project Management, readers will learn: why we need a new project management methodology; how to keep...
It's no surprise that executives are nervous about their organizations' ability to convert great ideas into profitable products and services. With suc...