Social media is the most powerful communication and marketing tool since the television. It has completely revolutionized the way organizations and consumers interact. It has also created new expectations in those consumers. While many organizations, brands and businesses have been quick to integrate social media into their marketing strategies, universities-and especially university admission recruiters-have had few resources specific to them, their mission or their unique circumstances. Drawn from the author's experience as the director of social media for a research university, this book...