Cross-disciplinary research on how computer-assisted decision making can be supported by sophisticated data analysis techniques and recent developments in knowledge-based systems research are described in this volume, with emphasis on marketing applications. Aspects dealt with include market-share analysis (spreadsheet based), media planning, stochastic market modelling, marketing data analysis and new product introduction management (all knowledge-based, partly using PROLOG). These contributions emphasize links between decision support, expert knowledge research and marketing. Other...

This volume contains revised versions of most of the papers presented at the NATO Advanced Research Workshop 011 Data, Expert Knowledge and Decisions. The meeting took place at the UniversiUit del' Bundeswehr Hamburg in September 1989, with local organization by the Institut fiir Informatik. It was the second of its kind, following a workshop held at the Universitiit Karlsruhe in 1987. The workshop brought together researchers and practitioners illterested in current sophisticated data analysis techniques, recent research on computer-assisted decision sup port, developments of knowledge-based...