This study of East German fantasies of material abundance across the border, both before and after the fall of communism, shows the close and intricate relation between ideology and fantasy in upholding social life. In 1989, news broadcasts all over the world were dominated for weeks by images of East Germans crossing the Berlin Wall to West Germany. The images, representing the fall of communism and the democratic will of the people, also showed East Germans' excitement at finally being able to enter the western consumer paradise. But what exactly had they expected to find on the other side...