Why do we buy? How do our acts of and ideas about consumption impact our selves, our institutions, and our societies? An incisive response to these questions, "Why I Buy" explains how consumption came to give meaning and value to social and personal life.Balancing psychological, conceptual, and historical analyses with examples drawn from popular culture and mass media, Rami Gabriel traces the ways in which beliefs about the self including dualism, individualism, and expressivism influence consumer behavior. These understandings of the self, Gabriel argues, structure the values that...
Why do we buy? How do our acts of and ideas about consumption impact our selves, our institutions, and our societies? An incisive response to these...
For 200 million years before humans developed a capacity to reason, the emotional centers of the brain were hard at work. Stephen Asma and Rami Gabriel help us understand the evolution of the mind by exploring this more primal capability that we share with other animals: the power to feel, which is the root of so much that makes us uniquely human.
For 200 million years before humans developed a capacity to reason, the emotional centers of the brain were hard at work. Stephen Asma and Rami Gabrie...