A note from Al and Sandi on your Certain Way: We invite you to read a book that could dramatically change your business, not just five years from now but beginning today. We wrote this book to show, through our stories, how we defined our Certain Way and used it as a guidepost to help us build our Legendary Pool Business. Creating a business that truly makes you happy starts with defining your own Certain Way. Because happiness matters. It matters in business, and it matters in life. For a closer look at how to define your own Certain Way, and how to use that to build your business, we...

It was 20 years ago when Al Curtis, "Ask the Pool Guy," became owner of a swimming pool construction/service company. At the age of 26, Al already had seven years of experience in the business and was technically skilled at the work, but was woefully unequipped to handle the business end of things. By sheer grit and determination, Al said "yes" to most anything, handling every lead and trying to turn every phone call into revenue. Customer service was disorganized, and the crews ran from job to job based on who was complaining the loudest. It was no way to run a business, let alone create...