As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. Pricing is a core function of every business, and needs not only to contribute positively to short- and long-term results, but also to document its impact to the bottom line. A fundamental part of this is the pricing ROI calculations. This book, edited by globally renowned thought leaders Andreas Hinterhuber and Stephan Liozu, is the first to outline contemporary theories and best practices of documenting pricing ROI....
As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added ...
As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. Pricing is a core function of every business, and needs not only to contribute positively to short- and long-term results, but also to document its impact to the bottom line. A fundamental part of this is the pricing ROI calculations. This book, edited by globally renowned thought leaders Andreas Hinterhuber and Stephan Liozu, is the first to outline contemporary theories and best practices of documenting pricing ROI....
As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added ...
Pricing and the Sales Force is the first book to link pricing strategy and the sales force together. Pricing strategy is now well established as an important means of driving profits for many organizations. Countless companies are now mastering price-setting. But what about "price-getting" converting those list prices into the realized sales, and as a result, greater profitability? This is the domain of the sales force.
A selection of the world s leading specialists explore different aspects of sales force and pricing strategy integration:
introduction: overview on the...
Pricing and the Sales Force is the first book to link pricing strategy and the sales force together. Pricing strategy is now well established as an...
