First book to combine financial results with proprietary benchmarking data and in-depth interviews with experienced knowledge practitioners. The resulting framework provides an inside- and outside-the-firm view of the risks and opportunities found in knowledge management and competitive intelligence.
First book to combine financial results with proprietary benchmarking data and in-depth interviews with experienced knowledge practitioners. The resul...
In the New Economy, intelligence will be essential for firms to gain competitive advantage--not just information or knowledge. Competitive intelligence, or the strategic gathering of knowledge about competitors, climate, trends, new products, has a long and successful history of generating competitive advantage. In this book, Rothberg and Erickson demonstrate how corporations can combine their competitive intelligence gathering with their internal knowledge management gathering into one dynamic system. Using real-world cases from the corporate world, the authors show how the strategic use of...
In the New Economy, intelligence will be essential for firms to gain competitive advantage--not just information or knowledge. Competitive intelligenc...