Alex Marland Thierry Giasson Jennifer Lees-Marshment
Political parties worldwide are using marketing tools such as targeting and segmentation to win elections. Are these strategies making politicians and governments more responsive to voters? needs, or do they pose a threat to democracy? Through case studies that range from the resurrection of the Conservative Party to Tim Hortons as a political brand, this volume shows that the consequences of political marketing in Canada have been profound. Citizens are now viewed as consumers, and platforms and promises have been repackaged as products. Whether this trend is positive or negative depends...
Political parties worldwide are using marketing tools such as targeting and segmentation to win elections. Are these strategies making politicians ...
Changes in technology and media consumption are transforming the way people communicate about politics. Are they also changing the way politicians communicate to the public? Political Communication in Canada examines the way political parties, politicians, interest groups, the media, and citizens are using new tactics, tools, and channels to disseminate information. It also investigates the implications of these changes. Drawing on the most recent data, contributors to this volume illustrate shifts in political communication, from the brand-image management of political parties and...
Changes in technology and media consumption are transforming the way people communicate about politics. Are they also changing the way politicians ...
Canadians are told that provincial premiers wield considerable sway. Critics decry premiers as autocrats and dictators, while supporters label them as altruists and great leaders. In Newfoundland and Labrador the premier is expected to be the province's overlord, a patriotic defender of provincial interests, and the decision-maker who brokers competing policy priorities. But does a premier have as much power over government policy decisions as is popularly believed? First among Unequals, a detailed enquiry into the administration of Premier Danny Williams and the first year of his successor...
Canadians are told that provincial premiers wield considerable sway. Critics decry premiers as autocrats and dictators, while supporters label them as...
Canadians are told that provincial premiers wield considerable sway. Critics decry premiers as autocrats and dictators, while supporters label them as altruists and great leaders. In Newfoundland and Labrador the premier is expected to be the province's overlord, a patriotic defender of provincial interests, and the decision-maker who brokers competing policy priorities. But does a premier have as much power over government policy decisions as is popularly believed? First among Unequals, a detailed enquiry into the administration of Premier Danny Williams and the first year of his successor...
Canadians are told that provincial premiers wield considerable sway. Critics decry premiers as autocrats and dictators, while supporters label them as...
Changes in technology and media consumption are transforming the way people communicate about politics. Are they also changing the way politicians communicate to the public? Political Communication in Canada examines the way political parties, politicians, interest groups, the media, and citizens are using new tactics, tools, and channels to disseminate information. It also investigates the implications of these changes. Drawing on the most recent data, contributors to this volume illustrate shifts in political communication, from the brand-image management of political parties and...
Changes in technology and media consumption are transforming the way people communicate about politics. Are they also changing the way politicians ...
The pursuit of political power is strategic as never before. Ministers, MPs, and candidates parrot the same catchphrases. The public service has become politicized. And decision making is increasingly centralized in the Prime Minister's Office. What is happening to our democracy? To get to the bottom of this, Alex Marland reviewed internal political party files, media reports, and documents obtained through access to information requests, and interviewed Ottawa insiders. He discovered that in the face of rapid changes in communication technology, the infusion of corporate marketing...
The pursuit of political power is strategic as never before. Ministers, MPs, and candidates parrot the same catchphrases. The public service has be...
The pursuit of political power is strategic as never before. Ministers, MPs, and candidates parrot the same catchphrases. The public service has become politicized. And decision making is increasingly centralized in the Prime Minister's Office. What is happening to our democracy? To get to the bottom of this, Alex Marland reviewed internal political party files, media reports, and documents obtained through access to information requests, and interviewed Ottawa insiders. He discovered that in the face of rapid changes in communication technology, the infusion of corporate marketing...
The pursuit of political power is strategic as never before. Ministers, MPs, and candidates parrot the same catchphrases. The public service has be...
Election campaigning never stops. That is the new reality of politics and government in Canada, where everyone from the Prime Minister's Office to backbench MPs practise political marketing and communication as though each day is a battle to win the news cycle. Permanent Campaigning in Canada examines the growth and democratic implications of political parties? relentless search for votes and popularity, and what constant electioneering means for governance. This is the first study of a phenomenon ? including the use of public resources for partisan gain ? that has become embedded...
Election campaigning never stops. That is the new reality of politics and government in Canada, where everyone from the Prime Minister's Office to ...
Alex Marland Thierry Giasson Anna Lennox Esselment
This book provides a provocative look at the growth of non-stop election campaigning in Canada and its implications for Canadian democracy and how we are governed.
This book provides a provocative look at the growth of non-stop election campaigning in Canada and its implications for Canadian democracy and how we ...
The Public Servant's Guide to Government in Canada is a concise primer on the inner workings of government in Canada. This go-to resource is a useful reference guide for students and scholars, for new and lower-ranking public servants, or for anyone who wants to know more about how government really works.
The Public Servant's Guide to Government in Canada is a concise primer on the inner workings of government in Canada. This go-to resource is a useful ...
