This book provides a guide to businesses on how to use analytics to help drive from ideas to execution. Analytics used in this way provides "full lifecycle support" for business and helps during all stages of management decision-making and execution.

The framework presented in the book enables the effective interplay of business, analytics, and information technology (business intelligence) both to leverage analytics for competitive advantage and to embed the use of business analytics into the business culture. It lays out an approach for analytics, describes the processes used, and...

This book provides a guide to businesses on how to use analytics to help drive from ideas to execution. Analytics used in this way provides "full lifecycle support" for business and helps during all stages of management decision-making and execution.

The framework presented in the book enables the effective interplay of business, analytics, and information technology (business intelligence) both to leverage analytics for competitive advantage and to embed the use of business analytics into the business culture. It lays out an approach for analytics, describes the processes used, and...