The global economic downturn marked a critical crossroad for the sales profession. This event dramatically altered the consumer landscape and forever changed the sales model required to successfully navigate it. Today, consumers are more skeptical, price conscious, product savvy and pressure resistant than at any other time in history. They don't want to be "cold called," "up sold," or "hard sold." They don't want to be "trial closed," tie-down closed" or "Columbo closed." They don't want "loss leaders," "red herrings" or "high pressure." These old school tactics have no place in this new...