This book is an invaluable resource for any creative with a great business idea. Starting your own business does not need to be a complicated and daunting process and serial entrepreneur, Dragon's Den investor and business educator Doug Richard, shows you how. He sets out a ten-point plan teaching creatives how to shape their startup business into a success. Written in plain English, without the dense text and technical jargon of other business books, and illustrated with visual cues to help the message stick, Doug's practical advice is accessible to all. Real-life case studies are...