Selling by Objectives provides insights on how to create more sales during an economic crisis, using seven key ingredients. Through this book, many individuals will be able to do the following: (a) Build a more profitable business. (b) Increase long-term relationships, (c) Inspire workers toward greater organizational performance, and (d) Learn how to inspire today's demanding customers.

Selling by Objectives provides insights on how to create more sales during an economic crisis, using seven key ingredients. Through this book, many individuals will be able to do the following: (a) Build a more profitable business. (b) Increase long-term relationships, (c) Inspire workers toward greater organizational performance, and (d) Learn how to inspire today's demanding customers.