This fourth edition of "Keys to Interpreting Media Messages" supplies a critical and qualitative approach to media literacy analysis. Now updated with conceptual changes, current examples, updated references, and coverage of new developments in media-- particularly in digital, interactive forms--this book addresses all forms of information disseminated via mass communication.

Organized into three sections, the book first presents a theoretical framework for the critical analysis of media text that covers the definition of media literacy as well as fundamental principles and concepts....

This fourth edition of "Keys to Interpreting Media Messages" supplies a critical and qualitative approach to media literacy analysis. Now updated with conceptual changes, current examples, updated references, and coverage of new developments in media particularly in digital, interactive forms this book addresses all forms of information disseminated via mass communication.

Organized into three sections, the book first presents a theoretical framework for the critical analysis of media text that covers the definition of media literacy as well as fundamental principles and concepts. Part...

"Underneath all of the comic mischief and fart jokes, Bye Bye Bully delivers a great message. Friends always stick together until the end. I loved it " "- Mike"

"Farting Aliens, Giant Bullies, Howling Beasts and two best friends. What's not to like?" "- Jonathan"

"I was on the edge of my seat the entire time as Jimmy and his best friend Chuck try to get revenge on the meanest bully who ever lived " "- Jack"

"I loved the goofy illustrations the most " "- Jessica"

"My son loved it " "- Patty"

"I think we can all relate to the bully in this story, but I was really surprised...