The literature on behavioral finance and economics has established the notion that the economy and the financial markets are not only driven by fundamentals. Theoretical and practical evidence suggests that the news media have gained in influence over the past years. This book attempts to explain a missing piece of the puzzle in behavioral finance and economics by measuring sentiment in the media and its influence on consumer and investor behavior systematically. Matthias W. Uhl introduces novel and unique datasets to show that quantitative measures of sentiment in the print, TV, and...