The present study was undertaken to find out the promotional strategies followed by the pharmaceutical companies, attitudes and responses of physicians towards these promotional activities and influence of using gifts as promotional materials on the prescribing behavior of the physicians. In the study we found that most pharmaceutical companies believe that pharmaceuticals should be promoted by their quality and availability, not by any other promotional strategies. Most of the pharmaceutical companies believe that gifts provided by them motivate the physicians to prescribe their products...
The present study was undertaken to find out the promotional strategies followed by the pharmaceutical companies, attitudes and responses of physician...