College Counseling for Admissions Professionals is a much-needed resource to guide college admissions professionals in helping students navigate the college choice process. This research-based book prepares college admissions professionals to not only be marketers of their institution, but also disseminators of knowledge about the college choice process. Arguing that the most effective retention tool for an institution is to provide prospective students with the best possible information to choose the right institution, College Counseling for Admissions Professionals provides the full set...

College Counseling for Admissions Professionals is a much-needed resource to guide college admissions professionals in helping students navigate the college choice process. This research-based book prepares college admissions professionals to not only be marketers of their institution, but also disseminators of knowledge about the college choice process. Arguing that the most effective retention tool for an institution is to provide prospective students with the best possible information to choose the right institution, College Counseling for Admissions Professionals provides the full set...