This enlightening book provides insight into what personal and company values are and how they can either undermine a business's performance or create a customer experience that has them coming back for more. All individuals and organizations have values, whether they realize it or not. Values that are ignored contribute to impaired decisions, poor relationships, unnecessary conflict, and increased stress, resulting in underperformance and lost opportunities. Values that are upheld enable effective decisions, improved motivation, increased trust, and collective focus on organizational goals,...