Markets in Bangladesh are changing fast than ever before. New markets are emerging, trading blocks are extending and communications channels about products and selling them are changing at a revolutionary pace. In the perspective of this current study, the market governance have been consciously designed to change or moderate behavior of consumers, businesses, organizations in order to influence how markets work and their sustainable development impacts. Simultaneously, the marketing mix often becomes crucial when determining a product or brands unique selling point via the four Ps: price,...