'Ecotourism' plays a significant role in the economic sustainability of the Belizean economy. It is the understanding and perceptions of the tourist and tourism service providers towards 'Ecotourism' that will facilitate the continuation of the successful expansion of this market sector. This paper shows that there is a distinct lack of understanding regarding the definition of the term 'Ecotourism" and the variance in perceptions between service user and service provider. This variance and differing understanding stems from a wide range of definitions around the term 'Ecotourism' and the...