Many businesses think of franchising as a way of achieving rapid growth at very low cost. This means that a decision to franchise is a strategic business and a strategic marketing decision. It has major implications for the future of the company. The Franchising Audit explains the different types of franchise, and the advantages, disadvantages, costs and responsibilities associated with each of them. It then sets out a self-assessment framework to let you decide whether your business can be franchised, what kind of franchise would be appropriate, and whether it has the structures in place for...