If you want to stand out, want to connect with the media, want to be a media darling, want to be seen as an expert . . . if you want to be the first person that local or even national media calls for a sound bite on something your business represents, this is the book for you.

Its not about bragging; its about publicity. Its about making sure other people know who you are and what you do and how they may use what you have to offer. Its about leveraging tactics for everyones benefit, including yours. Its about shared interests, because when promoting yourself, you help to promote others as...