What's Your Purple Goldfish is about differentiation via added value. Marketing to your existing customers via G.L.U.E. (giving little unexpected extras). The end result is increased sales, happier customers and positive word of mouth.

Praise for WYPG?

"In business you must do something that's above and beyond what's expected. Phelps shows the ingredients behind creating signature extras that are unconventional and innovative. Every business should be asking themselves, "What's our Purple Goldfish?"

-Tony Hsieh, NY Times bestselling author of "Delivering Happiness" and CEO of...

What's Your Green Goldfish is based on the simple premise that employees are the key drivers of customer experience and that "Happy Employees Create Happy Customers." The book focuses on 15 different ways to drive employee engagement and reinforce a strong corporate culture.

It's the second book in the goldfish trilogy. The first book was an Amazon Best Seller entitled, What's Your Purple Goldfish. Purple focused on customers, whereby Green focuses on employees. Both books are based on a revolutionary new approach called marketing g.l.u.e. (marketing by giving little unexpected extras)....

By reading 'Empower Your Employees ', you are a leader not only because you have a desire to learn, but also because you have a desire to influence others. Leadership is not about position; rather, it is about influencing others for positive change. In this book, we've invested hundreds of hours and decades of experience to share some of our top training initiatives that are proven to result in improved employee engagement, enhanced workforce performance, enriched individual and organizational communication, heightened satisfaction, maximized customer service, amplified group cohesion, and...