This is a look at the often unspoken world of fashion sales, from showrooms, tradeshows and exhibitions and ultimately by being stocked in premier retail stores worldwide. It describes in detail the methods used by professional fashion salesmen and women to pursuade & encourage both men's and womenswear fashion buyers from both independent boutiques and department stores to buy into fashion collections we present. As a guide, this book seeks to expose the tactics we use everyday and which new fashion students, emerging designers and brands should know and utilise for continued success. The...
This is a look at the often unspoken world of fashion sales, from showrooms, tradeshows and exhibitions and ultimately by being stocked in premier ret...