This original piece of work based on empirical research brings into lime light, the issues regarding the professionals who change their educational career towards other disciplines. The piece of writing explores the causes of doing so by exemplifying the phenomenon on reality grounds, by providing an insight into the trends considered as significant contributors towards success in educational career change decision (ECCD). This also helps professionals about perceived scope of careers which makes significant influence on success of ECCD. In this book, Irfan Raza and Muhammad Zia-ur-Rehman,...

High turnover can be very harmful to an organizations productivity and this can be a sign of failure. Education is considered as the backbone of a country and schools, colleges and universities are again called the backbone of an education system. Then teachers are one of the important pillars in them. There are many problems faced by university administrations but main problem of todays university administration is to hire, train and retain talented teachers. Due to different reasons, teachers leave universities which incur huge cost, create impact on universities functioning and...

For securing the long-term profitability today, businesses are agreed to develop, maintain and create brand loyalty in such a way to maintain loyal customers, but it is difficult in one way or another in such a turbulent and competitive environment. Brand loyalty is the repeat purchase of any customer that reflects his or her conscious decision to continuously purchase that product in future. Abdul Rehman and Muhammad Zia-ur-Rehman have explored and analysed very aptly the role of brand loyalty for a successful organisation. This book is a must read book for those who want to set their...