Distilling several years of sales experience into a format that works across diverse industries and is applicable for corporate training - and doing it within a concise and easily understandable framework -- is what is presented. Whether you are involved in an ROI sales model, a technical sales model, a price benefit model, or commodity sales, the lessons in this sleek volume comprise the essential elements for making your sales force successful: having that first principle substructure that allows you to build industry and product specific sales.