Do you feel confident that you have done the right analysis in evaluating your products and projects? Authors Frank A. Tillman and Deandra T. Cassone have developed a step-by-step guide to lead you through a process to ensure that you are confident that the products you are launching and projects that you are funding best support the goals and objectives of your organization. The approach described in the book has been used in numerous consulting engagements with Fortune 500 companies, the military and government agencies and has provided those organizations with a sound, decision-science...

Through years of consulting, operating their own companies, and working in a number of corporate environments, the authors have developed insights into which methods work and which do not in the "real world." The result of this experience is the development of these fundamental rules for building analysis models to solve complex corporate problems. This book describes some common-sense principles that can be used to ensure that the models and solutions that are developed meet the decision maker's needs. These principles will help you avoid mistakes and help you develop better usable...