Research should be fun and interesting, not boring and over-complicated. The Listen Lady combines the best of storytelling and market research education to outline the processes, advantages, and disadvantages of social media listening research. Topics include data collection, content analysis, sentiment analysis, and data quality. Written for brand managers, marketing practitioners, and researchers, practical examples are described in plain language to make the technique easily accessible to everyone.
Is it a novel? Is it a textbook? Why not both
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7 Strategies and 10 Tactics to Become a Super Thought Leader Some people have a natural gift that pushes them into Thought Leadership roles. Other people know they want to get there but they need a bit of help. In just 60 pages, this easy to read and practical book gives you 7 strategies and 10 tactics that will help you reach your goal of becoming a thought leader. Learn how to identify your skills, what to focus on, and how to present yourself. And, learn about an array of tactics, from speaking, writing, volunteering, and mentoring, that will get you closer to your goal. Written by someone...