This book is for Martial Arts and Self-Defense Schools that have been in business at least a year and that have the capacity for growth. With this book you will to learn how to: - build a track for yourself, where you want your business to go -sell the sizzle, not the steak -put in reality with the 80/20 rule -get more student referrals -find marketing triggers -constantly market -use target marketing/niche marketing effectively -wisely advertise. Albert Einstein said, "Finding the right answer is usually a function of asking the right question." You will find a number of questions in this...

A darn funny book that will keep you laughing while you learn the differences between rednecks and hillbillies, and as this book shows you, there are differences. And just when you think you know the difference between rednecks and hillbillies, there are some questions at the back of the book, with a city slicker's scorecard, to find out if you really do know the difference. The city slicker's scorecard alone will have you LOLing

Do you have a dream? A BIG DREAM? These are the dreams that tend to fall into one of two categories. The first is the DREAM that we keep hidden, deep down in the recesses of our minds, where they occasionally peek up to see if it is safe to come out. It's that crazy idea, that crazy DREAM we keep locked up in a lunatic asylum because we know crazy DREAMS should locked up. The second type of big DREAM is the one that comes through our mind often, and is like a wisp of a cloud, an idea, a DREAM written in smoke, reminding us often of a yearning, a hunger, sometimes an ache inside of what could...