This book explores the debate between those who argue that globalisation is leading to worldwide cultural homogeneity, with American cultural good predominating, and those who argue that cultural goods are always adapted and contextualised in the particular setting in which they are used. Based on extensive original research on how Japanese adult videos are consumed in Taiwan, it presents a rich picture of how Japanese adult videos are transformed into something Taiwanese, and how they are incorporated into both male and female Taiwanese sexual culture.

Unlike many other books on pornography which concentrate on arguments about restricting or not restricting pornography, this book focuses on the production of adult videos. It outlines and examines the industrial dynamics of the industry, its strategies, technological capabilities and organisational structure. It discusses the socialisation of those who participate in the industry, the role of censorship, the nature of markets and the wider cultural impact of the industry.