A quick, informative and even entertaining look at what it really takes to make social media work for your business. The book, written by a pioneer in the use of social media for business and the founder of GaggleAMP, provides clear direction on how you can leverage social media to meet specific business objectives. You'll learn the do's and don'ts of a successful social media campaign, and learn from fellow businesspeople who have built successful social media efforts in their companies starting in most cases from scratch. You'll see why social media is the single most important and...