Did you know that that you - like the vast majority of people - are designed to put on weight. Yes, you read that correctly: your brain - just like the brain of anyone else - is designed to make you eat and to avoid losing weight. In this groundbreaking book, Dr Peter Steidl explains not only why dieting is a health hazard, but also why diets typically don't work. He presents a very different approach to losing weight, based on neuroscience research. More importantly, he presents simple ways of breaking down the barriers that hold you back - or, if you can't break them down, how to get around...

This book offers a different take on shopper marketing: using insights from neuromarketing, it explores how the shopping brain works, and how these insights can be used to develop more effective shopper marketing strategies and tactics. Part 1 presents the neuromarketing foundation that modern shopper marketing is based on and outlines an easy to follow, eight step framework for developing effective shopper marketing strategies. Part 2 adds colour with a collection of case examples designed to get your creative juices flowing when you are looking for big new shopper marketing ideas. This book...

The authors present the neuromarketing foundation underlying the concept and application of Brand Vision Archetypes, clarify important issues including how many archetypes you should work with, how and when to use primary and secondary archetypes, how to avoid default and shadow archetypes, to the question of when you should change your brand vision archetype. The book includes a complete set of archetypes and guidelines for conducting a Brand Vision Archetype and a Touchpoint Engineering workshop, respectively. Kim is Head of Talent and Marketing with the Clemenger Group in Australia, which...