Diplomarbeit aus dem Jahr 1999 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,0, Universitat Karlsruhe (TH) (Institut fur Entscheidungstheorie und Unternehmensfuhrung), Sprache: Deutsch, Abstract: Gezielte CRM Strategien zur Bestandskundenausschopfung, Loyalisierung sowie Neukundengewinning im Marketing bedienen sich heutzutage etablierten Methoden des Data Mining bzw Knowledge Discovery in Databases. Der Autor beschreibt anhand von praktischen Beispielen der Banken- sowie Versicherungsbranche die Moglichkeiten und Einsatzszenarien....
Diplomarbeit aus dem Jahr 1999 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,0, Universitat Ka...
This book provides employees and managers in sales with a clearly defined process for building sustainable business relationships along the account journey. Using a structured method, you will learn how to set yourself up for success right from the start, increase your competitiveness, increase market share and generate more sales.In B2B sales today, it's no longer primarily about just solving the customer's problems and winning as much of the customer's budget as possible. The decisive factor for success is that you ask your customer the right questions, understand his strategy in all facets...
This book provides employees and managers in sales with a clearly defined process for building sustainable business relationships along the account jo...
