A detailed look at relationships and how to harness their power for business growth

This book teaches marketers how to build successful relationships with early-stage buyers by creating trust and a sense of friendship. The first step is learning to understand buyer activity to gauge what they want--or might want--when they first visit an online site. Then marketers must use strategies to capture the buyer's attention and build the relationship carefully, rather than aggressively trying to close a sale.

Authors Jason Thibeault and Kirby Wadsworth have proven themselves...

On an otherwise normal 4th grade school field trip to the Kartchner Caverns in Arizona, Rebecca gets separated from her classmates while trying to find the bathroom. But when she slips in the dark and falls down a hole, she ends up in the land of here, an enchanted kingdom that is suffering from a powerful curse...everyday is Halloween. But it's not costumed trick-or-treaters that roam the land nor is it candy they want. Ghosts, ghouls, werewolves, skeletons and a host of other baddies, eager for a taste of warm flesh, have turned the once beautiful land into a spooky landscape....