Globally there is growing concern over charities abilities to raise funds. This is of concern to both charity organizations and policy makers. One of the key factors that determine the public's willingness to provide funds (to donate) is trust in both specific charity organizations and the sector in general. A significant amount of research from a number of disciplines has pointed to ways in which the public's trust can be generated and maintained. Bring this research into a single source will provide a valuable guide for both individual charity organizations and policy makers.