Studienarbeit aus dem Jahr 2010 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,7, Universitat Hamburg (Institut fur Marketing und Medien), Veranstaltung: Strategisches und Operatives Marketing-Management, Sprache: Deutsch, Abstract: In der vorliegenden Arbeit wird der Planungs- und Entscheidungsprozesses des Marketing-Managements untersucht. Begleitend hierzu wird das Unternehmensplanspiel Markstrat durchgefuhrt, in dem in der Praxis zu treffende Entscheidungen realitatsnah simuliert werden. Diese Arbeit hat zum Ziel das unternehmerische,...

Studienarbeit aus dem Jahr 2010 im Fachbereich BWL - Unternehmensfuhrung, Management, Organisation, Vaxjo Universitet, Sprache: Deutsch, Abstract: Organization Theory and its many insights into the twists and turns of organizations have found profound encouragement by theorists. Now it is the practitioners turn to speak up. Rethinking the theories being developed over the last centuries and approaching them critically sheds new light on the theories applicability in "real life." To highlight the gap or the cohesiveness of practice and theory we choose to apply the theories from "The Oxford...

Bachelor Thesis from the year 2011 in the subject Business economics - Investment and Finance, grade: B/1,7, language: English, abstract: Today, companies need to constantly expand their business to stay ahead of the severe competition. As competition grows more intense, it makes sense to join forces or simply acquire the rival to provide the most diverse service and to reach even the last customer. But is it really only about the need for efficiency to merge and acquire competitors? Are managers and investors right about their hope, that every new acquisition or merger offers more control...

Seminar paper from the year 2011 in the subject Business economics - Accounting and Taxes, printed single-sided, grade: 1,7, Linnaeus University (-), language: English, abstract: Rachel Branckowitz and Rick Young are two dentists who are merging their offices together. They are faced with finding an Accounting Information System that fulfils their requirements e.g. the extended number of clients. The merging and system implementation is due in six month. Therefore Porter's Value Chain will be derived as a solution after having explained the Value Chain concept. From there on a REA Analysis...

Bachelor Thesis from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Hamburg (Lehrstuhl fur BWL, insbesondere marktorientiertes Medienmanagement), course: Marketing, language: English, abstract: The combination of efforts of Profit-Organizations (POs) and Non-Profit-Organizations(NPOs) to benefit from a collaboration has gained increased attention throughout the last couple of years (Belch & Belch, 2004). Events such as the BP oil leak in the Gulf of Mexico, the Enron scandal or the fraudulent...

Seminar paper from the year 2014 in the subject Business economics - General, grade: 1,0, Linneaus University, language: English, abstract: Example on how to develop a Businessplan based on the concept "Canvas," the success story of A. Osterwalder und Y. Pigneur and their book "Business Model Generation." This document includes Teamcomposition, description of the Offer to the customer (priduct/value), delivery channels, Implementationplan, Marketingplan, Financial basics (Break-Even-Analyse, Profit and Loss Budget), Risk Analysis (SWOT, PESTEL, etc.

Seminar paper from the year 2016 in the subject Business economics - General, grade: 1,3, Linneaus University (School of Economics), course: Action Research and Interactive Methods, language: English, abstract: In order to use methods to get a successful result, time planning and researching the energy topic is the most important preparatory work that needs to be done. By discussing the priorities, the possible methods that will be used in the following process, the team is able to schedule their activities. For instance, researching the topic is going to take many hours so using time...

Seminar paper from the year 2016 in the subject Business economics - General, grade: 2,0, Linneaus University (School of Economics), course: Action Research and Interactive Methods, language: English, abstract: This report is to conduct a preliminary project plan which consists of: project description, time and activity plan, assigned responsibilities, and risk analysis. In the accompanying parts a short portrayal of the technique will be trailed by an assessment and its utilization to the project work.

Seminar paper from the year 2016 in the subject Business economics - General, grade: 1,0, Linnaeus University (School of Economics), course: Skills and Technology, language: English, abstract: The course describes the topics of tacit knowledge, the introduction to the area of Skill and Technology, makes distinctions between rules and the following of rules, between the abstract and the concrete, and problems and dilemmas in society from the perspective of professional skill.