Social media marketing emerged - almost overnight - as an accessible, affordable way to grow businesses. The questions are no longer whether or when to use social media for marketing, but how to use it and use it well. Yet social media presents real challenges; it masks the ability to see body language and other important communication cues. How can you ensure you are "being real" online? If you're not, you'll struggle to have meaningful engagement and to build relationships that drive businesses growth. And how can you tell if others are "being real?" Social Media is full of wolves in...

---Social media has completely shifted the sales and marketing landscape and how business gets done. Corporate environments often thrive on an intense "eat-what-you-kill" approach. ---The inclusive community-driven nature of social media is sending traditional sales sharks, and their shark tanks, the way of the dinosaur. ---This book is designed for those looking for effective ways to engage with their clients and community via social media networks. Shelley Roth, a recovering sales shark turned social media consultant, shares her discovery of how social media's demand to be transparent opens...

After years of being called "Ma'am" by well-meaning service providers, Shelley Roth came up with the idea of leaving a "Tip Card" along with the usual monetary tip to inform and educate wait staff and other "customer-facing" personnel. This began an unplanned journey as Shelley realized that a simple tip card offering advice to avoid assumptions based on appearance was just the beginning. In Don't Call Me Ma'am: A Transgender Story of Living in a World Without Labels, Shelley shares the inspiring story of the journey from coming up with a simple idea to coming out as a transgender person. The...