NO Is Short for Next Opportunity is all about the attitude of top sales professionals. Martin Limbeck illustrates that the right attitude toward selling is the key to sales success. What good are all sales techniques and methods if salespeople don't have the guts to apply them? Why are so many salespeople afraid to experience rejection? Covering aspects such as sales smarts, courage, honesty, and discipline, Martin shares his secrets for success in sales, helps salespeople overcome their fears, and inspires them to be proud of who they are and what they do.