Despite proclaiming the contrary, most businesses don't really care about their customers. Sure, they swear blind that the customer is at the heart of everything they do. But when push comes to shove, customer happiness comes second to quarterly profits and Christmas bonuses. In just 99 pages, So You Want to Be Customer-Centric? helps you shake the habits that are preventing companies being truly customer-centric. This straight-talking executive action guide helps you focus on customers in spite of budget constraints, corporate politics, organizational silos and ambivalent data. Not because...