This book considers womens representation in television commercials in Australia and Bangladesh. Based on an empirical study that analysed a total of 780 advertisements from various television channels of these two countries, it shows that there is no significant difference between developed and underdeveloped countries regarding how media presents women. Bringing an interdisciplinary but empirical approach to a broad range of recently screened advertisements, the book examines how femininity is stereotypically represented in T.V. commercials. Explaining advertisements in the light of recent...