Two-wheeler industry in India has now traveled the change from the sellers market to the buyers market. The issues like the product mix, target segments, technology level and environment have been discussed. Preferences of aspirant male, aspirant female, experienced male and experienced female as regards type of two-wheeler, service agency and rating of 23 factors are discussed. A comparison of quality of service of three types of service providers is made. Approaches for product development are deliberated at length. Simple tools like dyadic models, feature mapping and evaluation criteria...
Two-wheeler industry in India has now traveled the change from the sellers market to the buyers market. The issues like the product mix, target segmen...