Every major gift is planned, and every planned gift is major, so this book is written intentionally blurring those lines with the premise that if you know how to identify, evaluate, cultivate and finally ask for the gift, it does not matter if it is a major gift or is a will inclusion leaving the details of bequests to the donors, their lawyers and accountants. Clergy and others need help learning how to 'make the ask' before the remaining generous generations of capacity (anyone over 60 especially) die, having given their gifts to the non-profits and schools so willing and prepared to ask...