A sound territory/strategic account plan is essential to make the best use of your limited time and resources--especially in business-to-business selling. And, the effective execution of your plan will enable you to produce better results. To help accomplish your goals in this challenging environment, this book explores a broad range of sales strategy topics focused on developing and executing a winning plan, including:

• Leveraging industry trends in your market segment, geography, and vertical industry segment
• Growing high leverage customers
• Penetrating new accounts, such...