Bachelorarbeit aus dem Jahr 2009 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,7, Otto-von-Guericke-Universitat Magdeburg, Sprache: Deutsch, Abstract: Michael Eugene Porter, 1947 geboren in Ann Arbor im Sudosten des US-amerikanischen Bundesstaates Michigan, ist einer der bekanntesten und einflussreichsten Wirtschaftswissenschaftler unserer Zeit. Mit bereits 26 Jahren wurde er Professor an der Harvard Business School. Der Okonom Porter beriet die Regierung Reagan in Wettbewerbsfragen, arbeitete unter anderem fur das Vereinigte Konigreich,...

Seminar paper from the year 2010 in the subject Economics - Case Scenarios, printed single-sided, grade: 1,7, Otto-von-Guericke-University Magdeburg, language: English, abstract: After transformation processes in eastern Europe as a result of the decline of soviet power, markets were introduced to eastern European countries. Especially, security markets did mean and still mean great opportunities for investors from foreign countries. High volatility as basic feature of developing markets is also an important one for these three countries. However, there are a lot if differences between the...

Master's Thesis from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Otto-von-Guericke-University Magdeburg, language: English, abstract: In 2009 the three academics On Amir, Dan Ariely and Leonard Lee published the article "In Search of Homo Economicus" in the Journal of Consumer Research (JCR). After having conducted five experiments the conclusion of this article was that people who put more trust in their feelings show more consistent preferences than people who base their decisions on analytics and...