Create measurable events for your clients and your company Need to add some punch to your annual awards dinner? Assigned to produce the volunteer appreciation event? Thinking about a career as an event planner? Results-Driven Event Planning: Using Marketing Tools to Boost Your Bottom Line reveals the process of building an event your attendees will love and applying marketing concepts to measure success. You ll learn to foresee the problems you can avoid and recognize potential hazards before they happen. Valuable tips will save you time, money, and the heartache of disappointment when you...