"If you own a website, you're a publisher."

Interruption marketing is a thing of the past. We can no longer only talk to our audience. We must join the conversation that's already happening.

The world of marketing has been radically changing in the last couple of years to a new kind of marketing. Businesses that have been spending their marketing budgets on print, TV, banner ads, and even PPC are realizing that there is a better way. A better way to attract leads, to nurture those leads, to lower your cost per sale and to speed up the buying process. That way is content marketing....

The best time to start content marketing was five years ago, the second best time is now.

It's now the time to get ahead of the competition and make content marketing truly work for your business. Content Marketing Works: 8 Steps to Transform Your Business is a brand new book from Arnie and Brad Kuenn that will teach marketers and organizations a process to grow their business through the convergence of search, social, and content marketing.

Content Marketing Works is a robust look at the process of creating, implementing and measuring a successful content marketing program. It...