Creating an environment where Brainstorming is the norm instead of the exception can be a hard task, because contrary to popular beliefs, brainstorming isn't THE SOLUTION. Truly productive brainstorming sessions are part of a complete process. "Arthur Kaptein delivers on his promise by bringing you the ultimate resource for brainstormers and facilitators. From engaging top experts to giving you new techniques to lead the most productive and creative brainstorming sessions anywhere, you will refer to his book again and again for tips and guidance. It is a must-have reference that will ensure...